In partnership with MAREK, UpSkill Houston created the video below, “What are you up for,” featuring Keith McCray, MAREK Leadman. The goal of this campaign is to help break down barriers, foster open dialogue, and create a singular vision to power solutions that prepare Houston’s workforce for good-paying middle-skill jobs in high demand industries across the region.
There are many challenges in the construction industry, but one of the largest is the availability of craft-worker manpower. According to The National Association of Women in Construction, women only comprise nine percent of the total craft-worker workforce, so construction companies could see a huge boost in their recruitment efforts by targeting female candidates.
The goal of all craft training is to build new knowledge, skills and abilities in our craft workforce. The best way to ensure this happens is to build programs that include both passive and active forms of learning activities. Passive learning occurs during lectures, videos, readings, and demonstrations. The learner is engaged with the content but only in a passive manner through observation. Passive instruction is a good way to deliver knowledge but doesn’t work on building skill or ability. Active learning, designed to build skill and competency, includes learning activities like group discussions, practice by doing, immediate use in real world simulation or application, and through the teaching of others.
The industry has been told that the current skilled labor shortages will get worse as the economy improves, a generation of aging skilled workers retires and a new generation enters the industry. Key to that recruitment of a new skilled workforce is a well-defined and executed training program. To assist in training and development of high caliber training programs, the Construction Career Collaborative (C3) launched a Craft Training Endorsement Program in January 2018.
As anyone in commercial construction will attest, the industry has a labor shortage and a perception problem. The combination of those issues has led to an unsustainable craft workforce. Demand for skilled craft workers is greater than people looking for jobs. Baby Boomers are retiring and the millennial generation has not been attracted to careers in the craft trades to fill the available jobs. Construction Career Collaborative (C3) was established to address this issue.